Varunlal K

Pushpalal

Varunlal K

Pushpalal

I create performance-driven digital experiences that combine design, technology, and storytelling. From campaigns to products, I focus on crafting visuals and interactions that engage users, strengthen brand identity, and drive measurable outcomes.

I create performance-driven digital experiences that combine design, technology, and storytelling. From campaigns to products, I focus on crafting visuals and interactions that engage users, strengthen brand identity, and drive measurable outcomes.

I create performance-driven digital experiences that combine design, technology, and storytelling. From campaigns to products, I focus on crafting visuals and interactions that engage users, strengthen brand identity, and drive measurable outcomes.

Open to relocation

Trusted by B2C and B2B teams since 2018.

I solve complex challenges by blending design, AI, and technology into seamless, user-friendly solutions.

Open to full-time, contract, or contract-to-hire

I bring humility and an open heart to every project, embracing feedback and collaboration across teams to create meaningful, impactful results together.

Awards

Dean’s List

Humber College 2024

Academic Excellence Award

St Lawrence College 2022

Finalist

Lexus Design Award India 2020

2nd Prize

CLE Design award 2019

First place and ‘A’ grade

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Kerala Work Experience Fair 2015

60+

Completed Projects

4+

Years Design Experience

6+

4+

Years Design Education

15+

Happy Clients Served

Performance-Driven Social Media Creatives

VINRA

Target Audience
Affluent urban consumers (25–45) interested in premium, organic food products; primarily Instagram users with a preference for aesthetic, high-end visuals.

Goal
Position VINRA as a luxury fruit brand and increase brand awareness through visually striking, scroll-stopping content.

Outcome
Achieved a 3.2% engagement rate (above industry average ~1.5–2%) and increased profile visits by +41% over a 2-week campaign period, helping establish initial brand presence.





BUDDIES

Target Audience
Parents aged 28–40 with young children; secondary audience includes kids aged 5–12. Platforms: Instagram and Facebook.

Goal
Create fun, character-driven visuals to boost engagement and improve brand recall for a new product launch.

Outcome
Content led to a +58% increase in post shares and a 2.8x higher save rate compared to previous static posts, indicating strong resonance with both parents and children.

FRESHIES

Target Audience
Gen Z and young millennials (18–30) interested in refreshing beverages, lifestyle content, and bold visual storytelling.

Goal
Drive product awareness and increase engagement using surreal, high-impact visuals optimized for short-form content.

Outcome
Generated 120K+ impressions organically and improved average watch time by +36%, contributing to a noticeable increase in brand page follows (+22% during campaign window).

SMSOFT

Target Audience
Tech-savvy professionals and gamers (20–40) looking for high-performance peripherals; primarily Instagram and LinkedIn audience.

Goal
Highlight product precision and premium build quality through minimal, detail-focused visuals.

Outcome
Improved click-through rate (CTR) on linked product posts to 2.4% (up from ~1.3% baseline) and increased product page traffic by +27% during the campaign.

DIAMOND

Target Audience
Engaged couples and luxury buyers (25–45), with a focus on users browsing for wedding and engagement jewelry.

Goal
Emphasize craftsmanship and brilliance to elevate perceived product value and drive consideration.

Outcome
Achieved a 3.9% engagement rate and contributed to a +18% increase in inquiry clicks from social media during the campaign period.

TIDELUME

Target Audience
Health-conscious consumers (20–35) interested in premium beverages, sustainability, and lifestyle branding.

Goal
Create a cohesive visual identity system for launch content and improve brand recognition.

Outcome
Delivered a +33% increase in follower growth over 3 weeks and a 2.1x increase in saves, indicating strong visual recall and interest in the product.

Not just a marketing specialist

Other Skills

Beyond marketing, I bring a rich background in industrial design, UX design, and creative technologies, crafting both physical and digital products, with hands-on fabrication skills.

Product Design

Game Design & Simulations

Simulations & Design

3D Modeling & Printing

Physical Prototyping

VR+Haptics

Projection Mapping

When I'm not designing, I like to...

Read

Reading is something I turn to when I want to relax and gain new perspectives. I enjoy diving into different ideas and stories. It helps me stay curious, expand my knowledge, and sometimes even sparks new creative ideas

Play VR Games

Virtual reality games are an exciting escape for me. I love the immersive experience they offer, where I can step into different worlds, interact with environments in unique ways, and sometimes even get a good workout in the process.

Play Chess

Chess is my go-to activity when I want to challenge myself and sharpen my strategic thinking. I enjoy the deep focus it requires, the satisfaction of planning a few moves ahead.

FAQs

FAQs

What is your location and timezone?

What is your location and timezone?

Are you willing to relocate?

Are you willing to relocate?

What positions are you looking for?

What positions are you looking for?

What is your work eligibility

What is your work eligibility

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Open for Work